Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce – and makes a larger argument about the nature of choice and happiness.
It’s no secret that I’m an an avid TED fan, and this talk on nothing less than the perfect spaghetti sauce is one of my favorites. For more on Malcolm Gladwell see here, I personally enjoyed his books Blink and The Tipping Point. He has an ability to convey very complex thoughts through story-telling. See more of TED’s amazing back-catalogue of Ideas Worth Spreading here.