So, I just learned that Microsoft have earmarked USD$ 100,000,000.00 so far for marketing their recently rebranded search engine; now called Bing. Which apparently is short for But It’s Not Google. I know it’s not Google, I figured that out when I saw the ham handed approach of their video here, it looks like local TV ads from the start 90’s. And what’s the deal with that logo? It makes the whole thing look like a basement endeavor run by someone aesthetically handicapped. I bet it’s not run from a basement though, with the USD$ 100,000,000.00 and all.
Anyway, if the engine is amazing, most people probably wouldn’t mind they made commercials that look like local TV ads, and have a logo that makes you think it was done by a foot-painting blind guy. But My experience with Microsoft products so far tell me it’s probably not quite so. On top of that they’d have to keep at least the same pace as Google in product development, and the last time I checked, PowerPoint – which Mick Jagger infamously sang about in You Make a Grown Man Cry – still measures its gnarly workspace in bloody centimeters. It’s for entirely screen-based presentations, the world of pixels for fucks sake. They might as well measure the distances in strawberries. Or tears of despair from using the damn thing.
To me, it’s looking like they’d be better off using the USD$ 100,000,000.00 on product development – and a new logo – and let the engine sell it self.